Insurance Lead Companies
Below is our full list of insurance lead providers for 2018. Simply click on the title of any of the company profiles for the full review. If you have any recommendations for new companies to add please let me know through the contact page.
All reviews written by Kevin
Despite increasing competition throughout the industry, relative newcomer QuoteWizard has quickly grown and become a major player in the industry. Today the company is the largest privately held independent insurance lead company in the United States.
Hometown Quotes has been in the insurance industry since 2003 from its location in Franklin, Tennessee. The company have been able to build a base of agent customers by offering a solid selection of lead lines and benefits.
Since 2004, PreciseLeads.com has been providing high quality leads to insurance agents throughout the United States. A large reach, coupled with a great approach to customer service, has allowed this company to become one of the best in the industry.
Written by Current as of Top Offer: 100% Match Offer InsuranceQuotes Agents (iQ Agents) is a recent entrant into the insurance lead marketplace officially launching in April of 2015. The company has quickly taken a spot among the top vendors with industry leading features, options and lead volume to rival any competitor. The impressive start […] Continue Reading
All Web Leads
AllWebLeads.com is one of the biggest online insurance lead companies in the industry. By generating high lead volume from multiple marketing channels as well as in-house web properties, this company is able to service a large number of lead buyers.
NextGen Leads is a San Diego-based health and life insurance lead provider founded in 2014. The company is led by industry veterans, with agency ownership experience, who started the business to offer a better product than what they experienced as lead buyers themselves.
Datalot offers pre-qualified live call insurance leads direct to insurance producers. With a product 100% focused on providing incoming calls, Datalot is the first company on InsuranceLeadReviews.com that doesn’t offer traditional shared leads.
With a name like InsuranceLeads.com, it is easy to understand why this company is able to attract a sizable lead buyer audience. A large selection of leads, combined with risk and geo filters has been a successful combination for the company.
Are you interested in “insurance leads that get results?” If so, you should take a strong look at what Agent Insider has to offer. This insurance lead company prides itself on offering the highest quality leads in the industry, with the hopes of increasing the conversion rate of each and every agent.
When it comes to name recognition and sheer volume, many agents consider NetQuote to be the best lead provider in the industry. With many high quality web properties, the BankRate flagship is able to provide a large number of leads across most lines.
Contactability is an Ohio based insurance lead vendor offering real-time insurance leads and live calls across numerous product lines.
Since 1996, iLeads has been providing leads to insurance agents. Located in Newport Beach, California and owned by CoreLogic, this company is a pioneer of the online insurance generation industry.
As one of the oldest insurance lead companies in the business (established in 1993), agents from one side of the country to the next rely on the services of InsureMe for Agents. Over the years, this company has gained the reputation for providing high quality leads along with unmatched customer service.
EverQuote Pro empowers local agents by connecting them, in real-time, to prospects actively seeking an auto insurance quote that matches the agent’s location, availability and client risk profile.
ABC Leads operates in several verticals including insurance and gets its name from the sales mantra: Always Be Closing. As long as you have this in mind, you will find that you can buy leads online and subsequently increase sales and profits.
ZipQuote by Underground Elephant is a San Diego based lead company that has been generating Internet leads since 2008. The company offers offer real-time self-generated Auto and Home leads.
Prospect Zone strives to provide high quality, affordable sales leads to insurance agents across the country. Although this provider may not be as popular as others, they have shown the ability to provide agents with leads since 2004.
Since 1998, Leadbot has been generating exclusive insurance leads for agents throughout the United States with strong traction in the life market. Getting started is as simple as providing basic contact information as well as details regarding your primary line and average number of applications produced each month.
By offering exclusive leads to insurance agents, ParasolLeads has found its niche in the lead industry. According to the company’s website, their agents close roughly 40% of the insurance sales leads that they purchase. With a guarantee of a higher closing rate as well as an increased ROI, it is easy to see why agents would give the company a try.
iQuoteX, also known as Insurance Quote Exchange (formerly QuoteScout), specializes in generating leads for insurance agents and carriers. Since 2006, iQuoteX has been working one-on-one with insurance agents throughout the United States. In early 2012, the company implemented its iQuoteX ConneX system with the goal of improving the customer acquisition process.
Developing Exclusive Life Insurance Leads
Any successful insurance agent knows that in order to remain competitive in this business, you’ve got to have people to talk to – and not just any people, but good, exclusive life insurance leads that are qualified.
The generation of good life insurance leads has in fact been the subject that haunts most struggling insurance agents – especially once they have depleted their initial “warm natural” market. In the past, if an agent was not able to prospect very well, he or she had a pretty slim chance of making it in this highly cut throat industry.
Today, however, there are ways that agents can help themselves – and actually prosper quite nicely – by having a list of “ready to buy” prospects in front of them every day. Rather than trying to find the proverbial needle in the haystack in terms of people who might be interested in their offerings, agents can now begin their days knowing that they’ll be talking with individuals who at least have an interest in the coverage products that they have to offer. They can do this through buying their leads.
Life insurance leads can be difficult to generate, though – and they don’t always come cheap to the companies that are harnessing them and, in turn, providing them to the insurance agents. So, this raises an interesting question – is it harder to initially develop the lead or to sell the lead once it’s been generated?
Developing quality life insurance leads.
At first glance, this may sound like a “which came first, the chicken or the egg” type of question. After all, selling insurance has never been accused of being an “easy” profession to make a living in. But honestly, neither is generating exclusive life insurance leads.
The truth is that, as a life insurance lead generator, I can tell you from first-hand experience, it is a lot of work. Leads can be brought in based on a variety of different methods, including SEO, keywords, direct mail and pay-per-click advertising. Yet, because of the way in which Google is changing, it can be extremely difficult – especially for smaller companies – to keep up with the big brands.
So, just how difficult is it to develop a life insurance lead?
Let’s use an example of developing leads in my particular vertical. I’m trying to develop leads, and also to generate exclusive leads for the life insurance niche. As a smaller player in the lead generation marketplace, I’m actually competing against one of the hardest verticals for lead generation than any other.
For instance, I’m going up against some of the most recognized names in the country, like State Farm, who – according to SEMrush – advertise for 37,700 keywords, and spend an estimated $2.8 million per month just on pay-per-click ads alone.
To give you an example of what their advertising efforts get them, State Farm ranks for 299,000 keywords. It also has the domain authority to rank on the first page for any keyword that they target. That’s a lot of authority! But they’re just one of the many that are in this vertical that I – one of the little guys trying to make it – are up against. Talk about some stiff competition!
A lot of your traffic – and conversion – can be accomplished (or not accomplished) through the copywriting that is used, as well as how and where keywords are strategically placed. Calls to action and Opt-ins can also be utilized, depending on the situation.
With so much competition there is a great deal of anxiety that can go along with developing leads, too. In this vein, you know that you have any number of agents relying on you for their bread and butter – especially because you know that the lead must be of good quality.
You also want to ensure that the leads will convert. Otherwise, the agent has just basically wasted his or her time. I think that this alone is one reason why developing leads can be much harder than selling them.
Selling the Lead
When it comes to selling the lead, there are also certainly both some challenges and some advantages for agents. But these can differ based on the individual agent, as well as what the primary focus is.
First, we’ll look at the challenges. I don’t think that any agent who has ever tried to sell a lead would disagree with the fact that there’s an enormous amount of competition in this area. In fact, when I first started in the insurance business, I was purchasing what I thought were “fresh” leads – and maybe they were.
Unfortunately, even though the prospect was often ready to buy, I was also oftentimes competing with three or four other agents for the business – on the very same lead. None of these leads were exclusive. So, at $15 per lead, that became frustrating. What it did for me, though, was it gave me a sense of urgency in getting to the lead much faster if I wanted to make the sale!
Yet, even with the frustration and the urgency with selling leads versus developing them, there is still, in my mind, a great deal of advantages in that there is far less pressure knowing that all you have to do is sit back and wait for the leads to come in. I’ve personally been on both sides of the gate, and I know that having qualified fresh exclusive leads each and every day can make life as an agent pretty nice – and because of that, there are agents who will pay good money in order to have a list of potential buyers waiting for them every morning out of the chute.
Making the Process Work
As someone who has done both, developing life insurance leads and selling leads, I will tell you developing the lead is much tougher than selling the lead.
As a lead generator, I know that in order to truly make the process work, though, the leads have got to be qualified. While this can be frustrating to an agent who is working to sell the lead, it can also produce additional pressure on a company that is working to develop a lead as well.
For the companies that are able to produce not just leads, but well-qualified leads, this can become an extremely profitable business model. For example, over the past several years, several lead generation companies have sold for millions of dollars.
For example, in 2012, InsuranceAgents.com reportedly sold for the sum of $24 million to Bankrate.com. Bankrate has also purchased similar lead generation sites NetQuote, Insureme, and InsWeb. Just recently, Bankrate then sold to All Web Leads a block of websites such as Netquote.com, among others, for a reported $160 million.
Developing quality life insurance leads today is literally a full-time job in and of itself. So, it is a rare individual or company that can both develop and sell leads at the same time successfully. My advice is that unless you have in-depth experience with SEO from an insurance industry standpoint, selling the lead may be the better way to go for most people.
Best Ways to Find Life Insurance Leads
The hardest part of business for a life insurance agent is finding good leads. No matter if you know life insurance inside and out and can explain the nuances of your product with impeccable clarity, you cannot survive as an agent without leads. Additionally, if finding leads was not challenging enough, there is the fact the life insurance market is notoriously saturated. Hundreds upon hundreds of agents compete for the attention of precious few qualified prospects. Getting in front of these prospects before your competition finds them is vital if you want a lucrative, long-term career in this business.
The good news is numerous methods exist for finding life insurance leads. As for which of these methods is best, the answer depends on the individual agent. Different lead generation methods are going to work better for you than others based on your local market, level of competition, sales style and the niche you are targeting. The following methods represent the best ideas to consider for finding life insurance leads. Below each method is a description of how it works, along with its pros and cons.
Company Life Insurance Leads
Perhaps the easiest way to assure yourself of a steady lead flow as an agent is to work for a company that provides its reps with leads. Many life insurance agencies use the promise of leads to entice prospective agents during the recruiting process. While the idea of not having to prospect for business on your own is alluring, the pictures companies paint about their lead programs are almost always more attractive than the reality.
Working for a company that provides sales leads offers several benefits. First, you do not have to risk your own money on leads that might not convert to sales. Companies that offer leads typically do so without charging agents up-front fees. Second, not having to compare lead providers and lead costs frees up more of your day to do what actually makes you money: contacting prospects and selling them life insurance. Lastly, because your employer is the one spending money on these leads, it has a vested interest in you closing as many of them as possible. This means the company is much more likely to provide support and assistance if you encounter difficulty in the sales process.
However, the fact that company leads have no up-front charges does not mean you do not pay for them. When you receive leads from your employer, the company almost always lowers your commission in exchange. If you are just starting out and you have shaky sales skills, this might be a good deal for you; paying for leads on your own could cause you to burn through your money quickly before earning any significant commissions. For good salespeople, however, company leads tend to cost more in forfeited commissions than what they would pay up front for third-party leads.
Company leads also have a reputation for being old and worked to death. The turnover rate at most life insurance agencies is astronomical. The average new agent lasts less than 90 days. When an agent quits, the company reclaims his leads and often redistributes them to the next batch of new agents. By the time you get your hands on a company lead, it is possible that it has been called already by a half-dozen or more ex-agents.
If your company does not provide leads, or if it does but you are not happy with the quality, third-party companies exist whose sole business is selling leads to life insurance agents. The way it usually works is you give the company your zip code, how far you are willing to travel to meet with prospects and how many leads you want to order. You pay up front, and the company gives you a stack of leads within your specified geographic boundaries.
The biggest benefit of buying third-party leads is the lead provider, unlike an employer that provides leads, does not take a hefty chunk of your commissions in exchange. For a salesperson with a high closing rate, the lead cost becomes a small fraction of the commissions he earns. Another benefit offered by most lead generation companies is the ability to specify lead attributes such as age, income and desired benefit amount. Some companies offer the choice between exclusive leads, which means they are only sold to you, and nonexclusive leads, which means they also get sold to other agents. Exclusive leads are much more expensive, but you have less competition for their business. (For related reading, see: Want to Sell Life Insurance? Read This First.)
The main drawback with third-party leads is the risk. You pay for them up front, which means if you do not sell any of them, you effectively have a negative paycheck for the week. New agents who have not yet honed their sales skills are particularly susceptible to this risk.
Finding Prospects on LinkedIn
To acquire new customers from LinkedIn, you have to know how to use the site to its full capabilities.
Make Your Profile Robust
You want your profile to stand out. By the time a person is done reading it, he should feel like he knows you as a person and a professional, even if he has never met you. First, upload a picture that exemplifies you as a professional. This means no beach pictures, no pictures with friends and certainly no selfies. While you do not need a glamour shot or a top-dollar photographer, you should pay the small fee to have a professional headshot from a reputable studio.
Next, take the time to write a thoughtful summary. Your summary section should provide rich details about your professional background. This is where you tell visitors who you are, why you got into life insurance sales and what you have accomplished in the field. Without a thoughtful summary, many visitors do not continue scrolling to read the specifics of your job history. (For related reading, see: 7 Top Ways to Enhance Your LinkedIn Profile.)
Speaking of job history, do not simply list job titles and dates of employment. This section should read like a resume, with bullet points highlighting your accomplishments in each position, but make your writing more casual and conversational. This does not mean devolve into text-speak, but you want your visitors to feel like they are having a conversation with you over coffee, not reading a boring rundown of your professional accomplishments.
Do Not Simply Join Groups, Engage
The site’s group search function allows you to find groups related to your industry, your college and even your hobbies. Simply joining these groups is not going to build your network or get you leads. By joining the discussion and contributing thoughtful comments, you gain the trust of others in the group and establish yourself as an industry expert. When you are considered an expert, professionals in related fields feel confident sending business your way; having someone like you in their network makes them look good by extension.
Offer Your Knowledge for Free
The LinkedIn forums provide a place where you can offer industry advice to those searching for it. Make use of this function, but do not come across like a pushy salesman. As you answer more questions and contribute more knowledge, you can expect people to contact you for help based on the expertise you have shown.
Maintain Relationships With Your Contact List
If the only time you contact the people on your list is when specifically asking for leads or referrals, you are doing LinkedIn wrong. Reach out to those on your list when they need help with something, or simply to say hello, wish a happy birthday or congratulate on a recent promotion. When these contacts have life insurance business to refer, they are most likely to send it to the agent with whom they enjoy the most active and meaningful relationship.
Watch for Important Life Changes
Sometimes a seemingly trivial social media post can provide an important cue that a person needs your services as a life insurance agent. Take the ever-present sonogram picture, for example. A new arrival signals a huge increase in a person’s financial burden over the next 18 years. This is an ideal time to reach out to this contact, once again in a non-pushy tone, congratulate him on the big news and let him know you are there for anything he needs. (For related reading, see: Implementing a Small Business Social Media Strategy.)
Networking With Other Professionals
Networking with other professionals provides a great way to procure life insurance leads without cold calling, relying on overworked company leads or spending your own money. Most cities have networking groups where professionals from different industries meet on a weekly or monthly basis to socialize, trade marketing strategies and refer business to each other. These groups are often diverse. Your networking group might feature a personal injury lawyer, a tax accountant, a chiropractor, a personal trainer, a plumber, a physical therapist and you, a life insurance agent.
Suppose the personal trainer in your networking group is guiding a client through a set of bicep curls when the client makes an offhanded comment about a recent medical scare, and then says his kids would not be able to afford college if he were gone. The tax accountant might be helping a client with retirement budgeting when the client casually mentions his savings are insufficient for a proper burial. If the networking group functions like it is supposed to, both of these professionals have your business card on hand and use the opportunity to recommend your services to their clients who obviously need them. In exchange, when one of your clients comments about needing a plumber or wanting to get in shape, you return the favor by recommending a group member. (For related reading, see: 10 Tips for Strategic Networking.)